Product Management &
Digital Marketing Strategy
Welcome to my website
I am a passionate, strategic, and analytical digital marketing and product management GM with a Chicago Booth MBA. I have extensive global B2C and B2B executive experience and have worked in both start-up and Fortune 500 cultures (Carnival, Sony, Qualcomm, and Morgan Stanley).
I have provided leadership for the execution of 3 Super Bowl commercials, the launch of corporate sponsorships with 4 NFL teams, affiliate marketing programs, financial services payment products including stored-value gift cards, and rewards-based credit cards for students, travel enthusiasts, and small business (SMB) owners.
I have also led strategy, marketing, and analysis for the launch of several consumer electronics products including an IoT wearable featured in the 2017 CES keynote address, mobile apps, an e-reader, an Android tablet, and a multi-platform live mobile digital media subscription service.
The initiatives listed in the Press/Articles tab have generated more than 5B earned, owned, and paid media impressions.
Currently, I am the Chief Marketing and Revenue Officer of Willow Mura Consulting, a boutique consultancy that specializes in leveraging data-driven research and customer analytics to drive profitable ROI growth strategies for companies of all sizes.
Founder and Principal
Willow Mura Consulting