A Warm Welcome
I am a passionate, strategic, and analytical digital marketing and revenue management GM with a Chicago Booth MBA. I have extensive global B2C and B2B executive experience and have worked in both start-up and Fortune 500 cultures (Carnival, Sony, Qualcomm, and Morgan Stanley).
I have led the execution of 3 Super Bowl commercials, the rollout of corporate sponsorships with 4 NFL teams, affiliate marketing programs, and financial services payment products — among them stored-value gift cards and rewards-based credit cards built for students, travel enthusiasts, and small business (SMB) owners.
I have likewise directed strategy, marketing, and analysis for the launch of multiple consumer electronics products, including an IoT wearable featured in the 2017 CES keynote address, mobile apps, an e-reader, an Android tablet, and a multi-platform live mobile digital media subscription service.
The initiatives highlighted in the Press/Articles tab have delivered more than 5B earned, owned, and paid media impressions.
Today I serve as Chief Marketing and Revenue Officer of Willow Mura Consulting, a boutique consultancy focused on using data-driven research and customer analytics to build profitable ROI growth strategies for companies of every size.
Anil Mansukhani
Founder and Principal
Willow Mura Consulting
