Career path includes diverse industry experience in luxury travel/hospitality, financial services, digital media, consumer electronics, telecommunications, mobile technology, retail, gaming, spa/wellness, and sports.
Willow Mura Consulting
Chief Marketing and Revenue Officer
Principal and Founder
Freelance consulting for professional service firms, start-ups, and F500 companies
Open to a permanent (or interim) CXO position (CCO, CMO, CRO, CPO, CSO)
Group Vice President
Revenue Management, and
Reported to EVP Revenue Management and Operations; led staff of up to 45 and external agency partners in multiple locations. Spearheaded global revenue management, marketing strategy, product management, business development, and customer analytics for 9-figure LOB P&L, including accountability for strategic planning and tactical execution of annual capital, headcount, and operating plans. Championed revenue and customer experience operations for 8 diverse retail businesses across 3 luxury brands and 37 ships of the world’s largest leisure travel company.
Director Business Development and Marketing Strategy
Reported to CMO Global Marketing/SVP Sales. Established new department to cultivate key strategic partnerships, foster marketing innovation, and stimulate brand awareness. Formed business case, go-to-market (GTM) strategy, and priorities for strategic sponsorships, 3rd party brand partnerships, and brand marketing activations.
Director Product Management and Marketing
Reported to SVP Commercial Planning; coached staff of 9. Promoted to establish new department to provide product marketing leadership of 9-figure LOB P&L, including strategic direction and execution of revenue management, product roadmap vision, and brand strategy and positioning.
Director Revenue Management and Product Marketing
Reported directly to SVP of Revenue Management, Market Planning, and Customer Service; mentored staff of 4. Headed global revenue management, product marketing, and customer analytics for 9-figure LOB P&L, including strategic planning development and tactical execution of capital, headcount, and operating plans.
Lead Product Marketing Manager
Reported to product line VP/GM Mobile Solutions. Provided strategic direction for $50M digital e-reader P&L, including retail product marketing, PR, social media, press interviews, trade shows, and customer analytics.
Head of Customer Relationship Marketing (CRM)
Reported to division CMO and COO; supervised workload of 10 team members, including external agency partners. Managed multimillion-dollar marketing budget to pioneer a direct to consumer live digital media service broadcast to mobile devices. Planned, implemented, and refined multi-channel marketing strategy, including customer acquisition, retention, pricing, and promotions to grow revenue and subscribers.
Senior Manager – Strategy and Analysis (2007-2009)
Reported to division CFO; hired and managed 4 senior financial and data analysts. Led market sizing, financial modeling, and presentation of business cases using NPV and scenario analyses to prioritize investments in direct to consumer new product launches. Integrated business plans into strategic and annual operating plans.
Discover Financial Services
Manager – Corporate Strategy and Analysis (2005-2007)
Built pro forma product, channel (direct mail, contact center, online), and vintage profitability models used to evaluate product development business cases for new loyalty marketing initiatives.
Project Manager – Corporate Strategy and Analysis (2002-2005)
Financial Analyst – Financial Planning and Analysis (2000-2002)