Global Functional Experience

Areas of Expertise

Product Management

* Go-to-market (GTM) leadership for the launch of several financial services payment products, including rewards-based credit cards and stored value gift cards.

* Directed strategy, marketing, and analysis for the launch of several consumer electronics products, including an IoT wearable featured in the 2017 CES keynote address, mobile apps, digital cameras, an e-reader, an Android tablet, personal TV (PTV) device, and a multi-platform live TV subscription service for mobile devices and cars.

Marketing Strategy

* Led PR/event marketing strategy for dozens of customer experiences and executed 3 Super Bowl commercials resulting in billions of branded media impressions and millions of dollars in revenue and earned media value.

* Launched CRM, affiliate marketing programs, and customer segmentation and targeting in multiple industries.

* Championed the launch of MarTech, SaaS e-commerce storefronts, email marketing series, and mobile apps.

Revenue Growth

* Exceeded financial targets and KPIs for diverse 9 figure P&L product portfolios:
  * Cruises
  * Shore Excursions
  * Casinos
  * Satellite Communications
  * Spa/Wellness
  * Weddings

* Drove 8-figure Revenue growth for multiple products and services:
  * Credit Cards
  * Gift Cards
  * Consumer Electronics


Customer Analytics

* Mentored several strategic analysis and business intelligence teams of financial and data analysts uncovering customer insights, stimulating new product development, and delivering improvements in customer satisfaction.

Business Development

* Led business development and activation of strategic marketing partnerships with 4 NFL teams.

* Formed partnerships with big box and e-commerce retailers Best Buy, Target, Wal-Mart, Sam's Club, Costco, and Amazon.

Customer Experience

* Crafted and delivered new unique experiences to high value (VIP) customers, driving millions of dollars of incremental revenue. 

* Increased NPS and guest satisfaction scores through improved service delivery and operational leadership.

Key Career Statistics

3

Super Bowl Commercials Executed

4

# of NFL Partnerships Formed

5

# of Departments started from scratch

5

# of Technology Products Commercialized

5+

Billions of Media Impressions Generated

6

# of Digital Marketing Programs Created

7

# of Financial Services Products Commercialized

Education

University of Chicago


Booth School of Business

MBA Marketing & Finance

University of Illinois at Urbana-Champaign

Gies College of Business

BS Finance

Cornell University


Certificate in
Advanced Hospitality Revenue Management

Wharton Online


FinTech Specialization: Foundations and Applications of Financial Technology